Neetu Bhatia, Co-founder, Kyazoonga.com talks about her vision to make Kyazoonga.com a one-stop shop for ticketing solutions...
4Ps B&M: Online ticketing for sporting events is a novel concept in India. How did the idea click for you?
NB: It all began in the summer of 2006. When my brother and I wanted to go for a movie, we realised that there was not a single place where we could check out show timings and whether tickets were available or sold out. We checked with movie theaters to find out if their technical systems could be integrated with a single platform, and before we knew it, we were tying up with all cinema theater chains in the country. We began ticketing cricket once we received the first round of funding. We started with movies first as it is a year round phenomena whereas cricket is seasonal and it is only when team India is playing at home ground that one can see some frenzy. November 2007 was when we first sold online tickets for the India-Pakistan finals in Jaipur.
4Ps B&M: So do movie tickets net in more moolah or are cricketing events more lucrative?
NB: It depends on what we are selling – whether it is sports ticket that we are selling, is it cricket or some other sport. It depends upon the marketability and selling ability of a particular event. Our business model depends a lot upon the demographics and the city where the event is taking place. For instance, Mumbai has a very different buying culture than Delhi. While a customer pays because of the convenience he’s getting; the client pays because of the platform that we provide to sell his offering. So the business model varies for clients, events and situations.
4Ps B&M: What about competition from other ticketing portals like Bookmyshow.com? How do you convince customers to book with you instead?
NB: We’ve seen many competitors come and go in this market. There are very few companies around the world that are able to offer good centralised ticketing platform and can simplify complex problems. We’re not just selling tickets through our online channel, but also through retail stores where people can pay cash and buy tickets. And this is where we’ve differentiated ourselves from our competitors as in retail outlets, the customer does not has to worry about not having a debit or credit card like in the case of online transactions. Currently, we’ve 250 retail outlets and with the kind of strategic partnerships we are looking, we should be over 1,000 by the end of this year.
4Ps B&M: How has been the ticketing response to the recently concluded Hero Honda Cup?
NB: The response has been nothing less than phenomenal. We witnessed one of the largest stadiums in the country, in Mumbai, completely sold out, though it’s unfortunate that the rain wiped out the match. For the Mohali match, we were only selling high value tickets and we’ve seen encouraging response there too.
4Ps B&M: You had the online ticketing rights for IPL 2. Are you bidding for the 2010 Common Wealth Games?
NB: We’re the only sports ticketing company in the country. Everything and anything related to sports is always on our radar and Common Wealth Games are no exception. Our objective is to satisfy all needs of the Indian customer pertaining to sports and entertainment. We’ve recently tied up with a leading amusement park of the country and are also adding adventure sports like sailing in our portfolio. The idea is not just to provide convenient tickets but also to offer value added content to the customer so that we become a one-stop shop for them.
Surbhi Chawla
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
4Ps B&M: Online ticketing for sporting events is a novel concept in India. How did the idea click for you?
NB: It all began in the summer of 2006. When my brother and I wanted to go for a movie, we realised that there was not a single place where we could check out show timings and whether tickets were available or sold out. We checked with movie theaters to find out if their technical systems could be integrated with a single platform, and before we knew it, we were tying up with all cinema theater chains in the country. We began ticketing cricket once we received the first round of funding. We started with movies first as it is a year round phenomena whereas cricket is seasonal and it is only when team India is playing at home ground that one can see some frenzy. November 2007 was when we first sold online tickets for the India-Pakistan finals in Jaipur.
4Ps B&M: So do movie tickets net in more moolah or are cricketing events more lucrative?
NB: It depends on what we are selling – whether it is sports ticket that we are selling, is it cricket or some other sport. It depends upon the marketability and selling ability of a particular event. Our business model depends a lot upon the demographics and the city where the event is taking place. For instance, Mumbai has a very different buying culture than Delhi. While a customer pays because of the convenience he’s getting; the client pays because of the platform that we provide to sell his offering. So the business model varies for clients, events and situations.
4Ps B&M: What about competition from other ticketing portals like Bookmyshow.com? How do you convince customers to book with you instead?
NB: We’ve seen many competitors come and go in this market. There are very few companies around the world that are able to offer good centralised ticketing platform and can simplify complex problems. We’re not just selling tickets through our online channel, but also through retail stores where people can pay cash and buy tickets. And this is where we’ve differentiated ourselves from our competitors as in retail outlets, the customer does not has to worry about not having a debit or credit card like in the case of online transactions. Currently, we’ve 250 retail outlets and with the kind of strategic partnerships we are looking, we should be over 1,000 by the end of this year.
4Ps B&M: How has been the ticketing response to the recently concluded Hero Honda Cup?
NB: The response has been nothing less than phenomenal. We witnessed one of the largest stadiums in the country, in Mumbai, completely sold out, though it’s unfortunate that the rain wiped out the match. For the Mohali match, we were only selling high value tickets and we’ve seen encouraging response there too.
4Ps B&M: You had the online ticketing rights for IPL 2. Are you bidding for the 2010 Common Wealth Games?
NB: We’re the only sports ticketing company in the country. Everything and anything related to sports is always on our radar and Common Wealth Games are no exception. Our objective is to satisfy all needs of the Indian customer pertaining to sports and entertainment. We’ve recently tied up with a leading amusement park of the country and are also adding adventure sports like sailing in our portfolio. The idea is not just to provide convenient tickets but also to offer value added content to the customer so that we become a one-stop shop for them.
Surbhi Chawla
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
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