The movers...

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

l Punit Goenka, currently serving as Whole-time Director & CEO of Zee Entertainment Enterprises Limited (ZEEL) has been appointed MD of the company w.e.f January 2010. The announcement follows the demerger of regional entertainment vertical of Zee New Ltd. (ZNL) to ZEEL. Post-demerger, ZNL’s six regional channels viz. Zee Kannada, Zee Marathi, Zee Bangla, Zee Telugu, Zee Talkies and Zee Cinemalu will come directly under Zeel from January 2010.

l Tarun Das, Chief Mentor, Confederation of Indian Industry (CII) retired on Novmber 3. Das was the Chief Mentor of CII from 2004-2009 and was the Director General of CII from 1974-2004.

l Hyundai Motor India Ltd. (HMIL)has announced the transfer of its current MD & CEO, H. S. Lheem to its Headquarters in Seoul, South Korea. The transfer will be effective from November 5, 2009. Lheem will be succeeded by H. W. Park, current Senior Executive Director, Administration & CFO, HMIL.

l Dr. Amrita Patel, Chairman, National Dairy Development Board (NDDB) has agreed to join the Board of Trustees of the International Food Policy Research Institute (IFPRI).

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

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UNITED IN FEAR

The Mumbai Terror Attacks

The ultimate marketing lesson for a political party in search of a decisive voter endorsement is simple: do not milk the traumatic power of terror attacks to score political brownie points. Terror creates fear, no doubt; but it also unites citizens in an unprecedented manner. For decades to come (or unless a bigger attack happens in future), 26/11 will remain etched in the Indian memory as the equivalent of the 9/11 attack that shook America and convulsed the world. Assembly Elections in many states including Rajasthan & Delhi were scheduled around that time. And in what turned out to be a marketing blunder, the BJP took out full page ads in newspapers asking citizens to vote for a party that could protect them from such attacks. The citizens voted no doubt, but not for the BJP and gave a ringing endorsement to the Congress in Delhi & Rajasthan. Reason: voters found that the product attribute of BJP was definitely not superior to that of the Congress when it came to tackling terror attacks. And it found the ‘fear and hate’ inducing ads distasteful. Of course, there have been occasions when playing on fear has worked – as the Congress did successfully after the assassination of Indira Gandhi in 1984. Has the Indian consumer evolved?!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
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IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
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IIPM - Admission Procedure
IIPM, GURGAON
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B-schools expect higher rate of campus placements this year
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri