Friday, February 19, 2010

4Ps B&M Best Brands Survey


IIPM 3-year full-time Integrated (MBA BBA) Programme

Alok Bharadwaj,
Sr. Vice-President, Canon India
“The best thing innovation has produced is Microsoft. while executing my leadership & management roles, communication, analytics & engagement become very critical & the tools I employ become a mix of my skills & Microsoft’s technology. i Can’t imagine living without such technologies. The most interesting part is that while experiencing MS tools, I find them integrated in their next ‘futuristic’ version. It is as if Microsoft’s R&D staff are listening to my prayers. What an impact their Office 2007 powerpoint has created in my presentations. Microsoft is almost like a part of us. I call it the ‘sixth sense of human body...”

C. S. Rao,
MD, Intel-WiMax Program Office, South Asia & Middle-East
“Simply stated, I, an indian cannot even think of leading an active personal, social and business life without Microsoft. I mean, how can one imagine life with no access to the world on my most habituated way of accessing the web over Microsoft’s Internet Explorer? The fact that I will not be able to generate any document without the Microsoft Word, or that I will lose the opportunity to use MS Excel for any kind of financial analysis or the outlook to send emails, just sounds like I will be pushed back to some age of the dinosaurs. If I lose access to MS’ calendar,, then I would be out-of-sync with my usual present self. I guess, we in India have become conditioned in that fashion. if the PC for indians is about the body-self, then the soul surely becomes Microsoft!”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Wednesday, February 10, 2010

Brand Loyalty

Wow! Film stars who are loyal!

In today’s highly competitive environment, brand loyalty is a topical issue, for it becomes difficult for a brand to engage customers for long. Those who do succeed tend to get rewards in terms of customer retention. Loyal customers are also likely to spread positive word of mouth to other consumers, thus becoming advocates of the brand. For the second year running Airtel has topped the Brand Loyalty Index. Airtel continuously engaged its customers with innovative product offerings, VAS and its high value customer retention programme.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes