IIPM Best B-school
Brand: Thums Up
Agency: Leo Burnett
Well, Akshay yamakasi’ed in the Taste the Thunder campaign for a bottle of Thums Up in 2007 and the brand is tasting its success with over 16% market share in sales (AcNielsen report) till now. This Khiladi lad re-inforced the attributes of Thums Up and quite impressively. Anand Halve, Co-founder, Chlorophyll, “The proof of this campaigns’ effectiveness is that this brand has fought two of the most reputed brands in the world - Coke and Pepsi - and beaten them!” Burp, Burp...
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
No comments:
Post a Comment