IIPM Best B-school
Brand: Thums Up
Agency: Leo Burnett
Well, Akshay yamakasi’ed in the Taste the Thunder campaign for a bottle of Thums Up in 2007 and the brand is tasting its success with over 16% market share in sales (AcNielsen report) till now. This Khiladi lad re-inforced the attributes of Thums Up and quite impressively. Anand Halve, Co-founder, Chlorophyll, “The proof of this campaigns’ effectiveness is that this brand has fought two of the most reputed brands in the world - Coke and Pepsi - and beaten them!” Burp, Burp...
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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