Nikhil Rao (35), Lowe Lintas

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Nikhil Rao (35), Lowe Lintas. His inspiration is his fat pay packet and according to him advertising is a field, where sometimes an idea clicks and at others, it does not. Soon after graduation, he joined Asian Paints as a salesman. Predictably, he soon became bored with what he was doing and his routine. Had he not quit the company, he’s sure that they would have anyway thrown him out. After spending nine long years at Lowe Lintas, he now calls the place his second home. In fact, he admits that joining Lowe was like a home coming for him, for he has practically worked on almost all accounts of Lowe – Idea Cellular, Balbir Pasha and Wheel. At a time when the advertising industry is famous for its game of musical chairs, with creative talent moving from agency to agency, it’s a miracle that Nikhil has lasted in his seat (read: Lowe) for this long. “I had too many reasons to stick around. I was getting the work that I wanted to do. Money was important, but never a reason for me to change my job. At Lowe, I have always enjoyed and hence, never thought of a change,” he asserts. After such a long time in Lowe, there is little doubt in his or our mind that he looks up to his mentor Balki for guidance.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

For More IIPM Info, Visit below mentioned IIPM articles.
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!