ICICI - Jeetey Raho

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BRAND : ICICI
AGENCY : Lowe
BASELINE : Jeetey Raho
DESCRIPTION : Wife asks husband to sign the insurance papers as he leaves for work. Sarcastically, he asks her what’s the use when she won’t be able to live without him after his death. Not one to give in, the wife’s repartee comes when she says that she will remarry and go for a world tour; but on a more serious note, she explains that the policy will reduce tensions and since sans tension one lives longer, so the policy is important. The husband signs the papers.

4Ps TAKE : Smart and touching, are the best words to describe this one. Selling life insurance was never easy, but this one gives the tears and the white sari a miss. Instead it sells insurance and the various frills that come with it: kids education, retirement funding, et al with consummate humour. Wrenching at your heart strings, the ad conveys the message in a never-before-seen style, which is contemporary and connects instantly.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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How Britain did its best for its workers?

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According to research done by the European Trade Union Confederation, Britain has been very successful in improving the standard of living of its lowest-paid workers since 2003. The success rate has been much more than any other European country at least. The nation’s decision to introduce a minimum wage (the minimum wage is £5.35 an hour for adults now) has worked wonders in combating ‘poverty wages’ in UK. The research report reveals that since 2003, purchasing power for the minimum wage earners in Britain has risen by 18.8%, while in countries like Latvia, Poland, Portugal, Malta and France, increase in the minimum wage has failed to keep up with inflation. Predictably, many lowly-paid workers from eastern Europe have made a beeline for Britain in search of better pay. The report adds: “The fact that wages will continue to differ substantially across Europe in the years to come, also means that wages will continue to be a potential driver of relocation processes as well as an argument by employers in high-wage countries for wage moderation & other concessions.”

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A city within a city?!

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Honda City’s features make it an easy choice

As a bachelor and during my early twenties, I spent a few years in America. And during this time, I had a fascination for sports cars. But once you are in India and specially, when you become a part of corporate world, you can’t have only a sports car. I was looking for a family car and my friends and my wife suggested the Honda City. Today, let me tell you, I agree with their choice. The car has a true corporate image atleast that’s what I feel. And it has truly comfortable attributes, which make it a great family car. In Chennai, it’s difficult to drive, so I always resort to my driver. But whenever I get an opportunity to drive long distances, I prefer the driver’s seat. Recently we drove constantly for more than 250 kms & the City was no problem all the way!

As a consumer, I also feel there are certain parameters like tubeless tyres, central locking, remote fuel-lid et al that makes the car different from other cars. In one word, the car is equipped with the latest technologies and at the same time has a very stylish and corporate image. Even its fuel economy makes it the best family car.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
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Hyundai Sonata CRDi :- New Sonata CRDi...a bottle

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BRAND: Hyundai Sonata CRDi
HEADLINE: New Sonata CRDi...a bottle
BASELINE : Undoubtedly distinguished
AGENCY : Innocean

4Ps TAKE : As its new Sonata CRDi drives onto the Indian roads, Hyundai challenges its competitors to show more sophistication in their products than its new baby. Well, as the headline of the ad reads – If it was any more refined, it would come in a bottle. The visual of a black Sonata CRDi and a side view of a silver one coupled with the reference to wine (bottle) automatically lends it the elegant appeal. The body copy is informative and the communication positions the product as one which is classy, high-end, runs on diesel and is therefore a little easy on the pocket (all clinching benefits to the brand!). Distinguished? Definitely!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
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Slim’s rich pickings puts him on top of the world

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Who is the richest man in the world? That’s easy enough you think – isn’t it Bill Gates? Well, not really. It happens to be Carlos Slim, the Mexican tycoon, who’s now worth an estimated $67.8 billion (about whom it’s often joked that, “there’s nothing slim about Carlos Slim”!). At least, that’s what a Mexican financial tracker, Sentido Comun, claims. And it doesn’t seem to be a far-fetched claim at all, if you go by facts and figures. So read on. America Movil, which happens to be South America’s largest mobile phone operator, is controlled by Slim. The company recently had a 27% surge in share prices – and this has made that all-important difference in adding value to Slim’s personal wealth. He is now worth $8.6 billion more than Gates. In April, Forbes magazine reported that Slim had taken over the second spot in the world’s richest people list – by overtaking billionaire investor Warren Buffett; but obviously he was behind Gates. Just before that, Sentido Comun’s Eduardo Garcia claimed that Slim’s wealth was more than Gates’ – but by a very narrow margin. This is what Garcia had to say about this new development, which puts Slim in the driver’s seat in the riches stakes: “When I put Slim ahead three months ago, Forbes bumped him up to second place (in world ranking) a few days later… Let’s see if the same happens again.” So will Forbes publish the story of changing fortunes in its new list? Let’s wait and watch!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
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ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
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