Hyundai Sonata CRDi :- New Sonata CRDi...a bottle

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BRAND: Hyundai Sonata CRDi
HEADLINE: New Sonata CRDi...a bottle
BASELINE : Undoubtedly distinguished
AGENCY : Innocean

4Ps TAKE : As its new Sonata CRDi drives onto the Indian roads, Hyundai challenges its competitors to show more sophistication in their products than its new baby. Well, as the headline of the ad reads – If it was any more refined, it would come in a bottle. The visual of a black Sonata CRDi and a side view of a silver one coupled with the reference to wine (bottle) automatically lends it the elegant appeal. The body copy is informative and the communication positions the product as one which is classy, high-end, runs on diesel and is therefore a little easy on the pocket (all clinching benefits to the brand!). Distinguished? Definitely!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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