Thursday, March 27, 2008

Hyundai Sonata CRDi :- New Sonata CRDi...a bottle

BRAND: Hyundai Sonata CRDi
HEADLINE: New Sonata CRDi...a bottle
BASELINE : Undoubtedly distinguished
AGENCY : Innocean

4Ps TAKE :
AsHyundai Sonata CRDi :- New Sonata CRDi...a bottle its new Sonata CRDi drives onto the Indian roads, Hyundai challenges its competitors to show more sophistication in their products than its new baby. Well, as the headline of the ad reads – If it was any more refined, it would come in a bottle. The visual of a black Sonata CRDi and a side view of a silver one coupled with the reference to wine (bottle) automatically lends it the elegant appeal. The body copy is informative and the communication positions the product as one which is classy, high-end, runs on diesel and is therefore a little easy on the pocket (all clinching benefits to the brand!). Distinguished? Definitely!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
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ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

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Saturday, March 15, 2008

Slim’s rich pickings puts him on top of the world


Why Study Abroad When IIPM Gives You 3 global Advantages!

Who isSlim’s rich pickings puts him on top of the world the richest man in the world? That’s easy enough you think – isn’t it Bill Gates? Well, not really. It happens to be Carlos Slim, the Mexican tycoon, who’s now worth an estimated $67.8 billion (about whom it’s often joked that, “there’s nothing slim about Carlos Slim”!). At least, that’s what a Mexican financial tracker, Sentido Comun, claims. And it doesn’t seem to be a far-fetched claim at all, if you go by facts and figures. So read on. America Movil, which happens to be South America’s largest mobile phone operator, is controlled by Slim. The company recently had a 27% surge in share prices – and this has made that all-important difference in adding value to Slim’s personal wealth. He is now worth $8.6 billion more than Gates. In April, Forbes magazine reported that Slim had taken over the second spot in the world’s richest people list – by overtaking billionaire investor Warren Buffett; but obviously he was behind Gates. Just before that, Sentido Comun’s Eduardo Garcia claimed that Slim’s wealth was more than Gates’ – but by a very narrow margin. This is what Garcia had to say about this new development, which puts Slim in the driver’s seat in the riches stakes: “When I put Slim ahead three months ago, Forbes bumped him up to second place (in world ranking) a few days later… Let’s see if the same happens again.” So will Forbes publish the story of changing fortunes in its new list? Let’s wait and watch!

For Complete IIPM Article, Click on IIPM Article

Monday, February 25, 2008

As liquidity lives on…to kill


Asian policy makers have to balance out the imbalances or these shakeouts will continue to hit us

Believe Only words have been louder...it or not, this contagion arguably dwarfs any other known epidemic or danger looming over the globe like that of a virus attack on the global internet, global warming or even Osama bin Laden’s terror networks. From Tel-Aviv to Times Square, from Wall Street to Dalal Street from Australia to China; you name it and almost have it in the list of casualties of the recent global equity market shake out. And the solution doesn’t lie in installing firewalls or ‘going green’, or even carpet bombing countries to uproot terrorist masterminds from their hideouts. Trillions were lost in few days and tremors were felt world over and interestingly the end to all of it seems to be light years away. We definitely need a mass rising against our policy makers for the imbalances are equally excruciating for mankind than any other immediate crisis facing our planet.

Let’s ‘B’ rated corporate bond spreadsfigure out what has actually happened in the past few days. Credit crunch seems to have taken its toll on the global equity markets. Bond spreads across the globe have widened unprecedentedly and have triggered a sell off in equities. Bond spread, which is the difference between the yield of a safe sovereign bond and a corporate bond, signifies the risk associated with a bond. So, the wider the spread the riskier a bond is. Since mid-June in the US, the bond spreads having ‘B’ rated corporate bonds, have widened by a staggering 150 basis points (See figure 1). The sub-prime lending woes in the US have also played an integral part in stoking this phenomenon. The world has already seen hedge funds with exposure to sub-prime lending, cripple like a house of cards. Even investment banking giants have seen themselves downgraded to ‘Junk’.

But on the backdrop of this melt-down an interesting phenomenon took place. In the currency market, the Yen saw an appreciation against currencies which were on the other side of the carry trade, as investors ran for risk reduction and started buying Yen. This short phenomenon stoked by the equity market sell off fears, was the unwinding of the debilitating carry trade, which at the end of the day is a healthy activity for the global economy; as the longer the carry trade continues, the more lethal the unwinding is going to be. But then, the Yen appreciation is reversing as the equity markets have shown some strength with analysts starting to paint a rosy picture for equities. So, what makes everyone so optimistic??? Well, it’s nothing but the liquidity that stems from an ultra cheap Yen, the oil exporting countries and the massive reserves that has been built by the Asian economies. As Philippe d’Arvisenet, Group Chief Economist, BNP Paribas while talking to B&E exclaims “… there’s enough liquidity being supplied from Asian economies (Reserves) and oil exporting countries which will continue fuel the markets. There was some unwinding of the carry trade in the past few days which is clearly reflected in the Yen appreciation. But there is no change in the economic fundamentals of countries that are on the financing side of the Yen carry trade. So, I don’t see a major unwinding of the carry trade coming from their side.”

So, the news is that the world will continue to get flushed with unprecedented amount of liquidity fuelling asset bubbles and imbalances, holding the global financial system for ransom till the end.

So, The deadly delugeit will happen once again!!! Well, perturbing, this might just become the order of the day till the time our policy maker religiously work towards mending the structural imbalances that they have created over a period of time. Till the liquidity glut that has assumed crisis proportions is washed off in Asia, these spasmodic shocks will continue to rock the global financial system, continuing scraping trillions of market capitalisation and leaving the investors in dire straits every now and then. Till the time Japan doesn’t allow its interest rates to hit normal levels, till the time China doesn’t stop subsidizing its exports and amassing up trade surpluses like there is no tomorrow by maintaining an artificial Yuan exchange rate, these shocks will only become a matter of how often???

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM Mumbai Parables - Stories that change life
IIPM International Student Exchange Programme
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
IIPM :- Cicero's Challenge is going global
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Time for Awards at IIPM

Thursday, January 31, 2008

The hardly romantic global flower trade!


IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

A write-up by Amy Stewar
On The hardly romantic global flower trade!a sunny Saturday morning in Santa Cruz, California, a flower stall called Bonny Doon Garden lures shoppers out of the lively bookstores & cafes that line Pacific Avenue. Owner Teresa Sabankaya is at a workbench, making an arrangement she calls “Citrus Punch”, a cosmopolitan bouquet that includes organic orange roses from Ecuador, red & yellow Gerbera daisies bred in the Netherlands & grown in central California, & lime-green Euphorbia from her own garden. “Citrus Punch” isn’t cheap; it costs $125, the going rate for an upscale, designer bouquet in the Bay Area. But Sabankaya works hard to ensure her customers understand what they’re getting for their money.

Consider the roses, a bright orange variety called ‘Impulse.’ They were grown on a farm just outside Quito, Ecuador, known for its environmental and socially responsible practices. Their heads are twice as large as anything Sabankaya can get in California. A rose like ‘Impulse’ could be harvested in a greenhouse in Latin America on a Monday morning; stripped, graded, and packed that afternoon; and stored in a cooler overnight. The following morning, a refrigerated truck will pull up at the loading dock, and it will be taken out of water, packed into a box, strapped on to a pallet, and driven down a narrow mountain road to the airport. There, the roses will be loaded into the baggage compartment of a passenger jet headed for Miami, where they will be driven down the runway to a perishables inspection facility.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM Mumbai Parables - Stories that change life
IIPM International Student Exchange Programme
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
IIPM :- Cicero's Challenge is going global
The Indian Institute of Planning and Management (I...
Time for Awards at IIPM
STUDENTS AGAINST CORRUPTION & KICKBACKS : SACK
Heavy dut(t)y stress Sanjay Dutt Bollywood Actor
The Business of B-School Rankings & The Big Farce

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Monday, May 08, 2006

Tracking the pulse of adrenaline

In fact, pilgrimage sites like Rishikesh and Haridwar have begun to be frequented more, as Singh further elaborates, “Trekking and river rafting are the most popular, but of late vacationers aren’t any less keen on other adventure activities like skiing or rock climbing, etc.” As more and more travellers set out to explore and avail of some high-altitude action, don’t get left behind in the pursuit of a little thrill-in-the-chill!!

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Click here

Source:
IIPM Editorial, 2006