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IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!

4Ps B&M: How has been the last year in terms of financials?
TF: Sony India during FY’08 for first three quarters (April- December 08) has realised actual sales of around Rs.28.3 bn which is a 25% growth from corresponding period in the previous period. However though Q4 (January–March’09) growth is expected to indicate a minor slowdown, we estimate that we can continue to maintain over 20% growth for the total FY’08 compared to last year.

4Ps B&M: How much is the size of CAV market in India and how do you plan to increase your share of the matket?
TF: Consumer Audio Visual (CAV) market in India is around Rs. 125 bn of which Sony has a market share of 18%. And overall trend in the industry has indicated a 10% growth till FY‘08 so we are quite optimistic about the same this year too.

4Ps B&M: Sony has been in India for a long period of time. But you didn’t have a brand ambassador for your products. Are there any plans in this regard?
TF: Globally we have a brand ambassador. But in India we think that we don’t need a brand ambassador for our products. Moreover, this is our strategy to differentiate from others.

4Ps B&M: What is the potential that you see in India in terms of growth?
TF: Indian economy is domestic demand driven economy. Thus saving ratio is higher than other countries. Moreover, the dependency on installment (consumer finance schemes) is also lower than other countries. Thus we see a great potential in terms of growth in future.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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