Hyundai Sonata CRDi :- New Sonata CRDi...a bottle

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BRAND: Hyundai Sonata CRDi
HEADLINE: New Sonata CRDi...a bottle
BASELINE : Undoubtedly distinguished
AGENCY : Innocean

4Ps TAKE : As its new Sonata CRDi drives onto the Indian roads, Hyundai challenges its competitors to show more sophistication in their products than its new baby. Well, as the headline of the ad reads – If it was any more refined, it would come in a bottle. The visual of a black Sonata CRDi and a side view of a silver one coupled with the reference to wine (bottle) automatically lends it the elegant appeal. The body copy is informative and the communication positions the product as one which is classy, high-end, runs on diesel and is therefore a little easy on the pocket (all clinching benefits to the brand!). Distinguished? Definitely!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
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ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
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Slim’s rich pickings puts him on top of the world

Why Study Abroad When IIPM Gives You 3 global Advantages!

Who is the richest man in the world? That’s easy enough you think – isn’t it Bill Gates? Well, not really. It happens to be Carlos Slim, the Mexican tycoon, who’s now worth an estimated $67.8 billion (about whom it’s often joked that, “there’s nothing slim about Carlos Slim”!). At least, that’s what a Mexican financial tracker, Sentido Comun, claims. And it doesn’t seem to be a far-fetched claim at all, if you go by facts and figures. So read on. America Movil, which happens to be South America’s largest mobile phone operator, is controlled by Slim. The company recently had a 27% surge in share prices – and this has made that all-important difference in adding value to Slim’s personal wealth. He is now worth $8.6 billion more than Gates. In April, Forbes magazine reported that Slim had taken over the second spot in the world’s richest people list – by overtaking billionaire investor Warren Buffett; but obviously he was behind Gates. Just before that, Sentido Comun’s Eduardo Garcia claimed that Slim’s wealth was more than Gates’ – but by a very narrow margin. This is what Garcia had to say about this new development, which puts Slim in the driver’s seat in the riches stakes: “When I put Slim ahead three months ago, Forbes bumped him up to second place (in world ranking) a few days later… Let’s see if the same happens again.” So will Forbes publish the story of changing fortunes in its new list? Let’s wait and watch!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review