IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
A write-up by Amy Stewar
On
a sunny Saturday morning in Santa Cruz, California, a flower stall called Bonny Doon Garden lures shoppers out of the lively bookstores & cafes that line Pacific Avenue. Owner Teresa Sabankaya is at a workbench, making an arrangement she calls “Citrus Punch”, a cosmopolitan bouquet that includes organic orange roses from Ecuador, red & yellow Gerbera daisies bred in the Netherlands & grown in central California, & lime-green Euphorbia from her own garden. “Citrus Punch” isn’t cheap; it costs $125, the going rate for an upscale, designer bouquet in the Bay Area. But Sabankaya works hard to ensure her customers understand what they’re getting for their money.Consider the roses, a bright orange variety called ‘Impulse.’ They were grown on a farm just outside Quito, Ecuador, known for its environmental and socially responsible practices. Their heads are twice as large as anything Sabankaya can get in California. A rose like ‘Impulse’ could be harvested in a greenhouse in Latin America on a Monday morning; stripped, graded, and packed that afternoon; and stored in a cooler overnight. The following morning, a refrigerated truck will pull up at the loading dock, and it will be taken out of water, packed into a box, strapped on to a pallet, and driven down a narrow mountain road to the airport. There, the roses will be loaded into the baggage compartment of a passenger jet headed for Miami, where they will be driven down the runway to a perishables inspection facility.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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