Google Chrome, rather than a stand alone strategy, seems to be another step towards making Windows more irrelevant, says arun roy

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Harry S. Truman, former US President, once said that he preferred one armed economists so that they would not be able to say, “On the other hand”! But let’s not blame economists for the way they insure themselves from the embarassment of being proved wrong in their assessment. Predicting the future with certainty isn’t exactly a walk in the park for anyone.

Take, for instance, the uncertainty surrounding the fate of the internet browser Chrome, Google’s latest salvo at Microsoft. Industry experts have started discussing of its future and aspirations. A number of tech bloggers have already started analysing whether Google Chrome will be able to dethrone Microsoft or kill Mozilla. There’s a general consensus as to what Chrome means, namely, it is Google’s way of eroding Microsoft’s dominance in the browser market. An analyst has quoted Google as an 800-pound gorilla, and when an 800-pound gorilla jumps in the pool, it tends to makes ripples. But will Chrome really give IE8 and Firefox a run for their money?

Google Chrome, a “fresh take on the browser”as the company claims it to be, does have some interesting features, differentiating it from other browsers available in the market. The most important feature it offers is its high level of user friendliness and keeping each tap in an isolated “sandbox” to prevent one tab from crashing another, and improve protection from rogue sites. The browser’s JavaScript engine enables the software to run the applications in a faster mode compared with other engines.

In an era, where Internet has become the primary medium to get connected across the world or real-time access to information, the importance of the web browser industry remains inevitable. “Google’s foray in the browser industry depicts more of its vertical expansion strategy. The dominant factor will be decided by the business models or long term strategies that Google would adapt to dent Microsoft’s dominance in the industry” avers Shushmul Maheshwari, Chief Executive, RNCOS E-Services Pvt. Ltd.

Some experts feel that this is merely a part of a larger strategy by the search engine giant. “Google only dominates in one area and that is in online ad revenue due to their search engine. Chrome isn’t initially designed to dominate the browser industry; it is designed to be a front end for an emerging application class,” says analyst Rob Enderle, Enderle group. Chrome’s main target is more Windows and Office than it is Internet Explorer (IE) initially. Chrome is designed to help make Microsoft Office obsolete and make Windows irrelevant.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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