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IIPM : EXECUTIVE EDUCATION

Fashion means business for WLIFW’s patron Gautam Rakha

“T o have a fashion week of its own is a matter of pride for a country. In fact, our fashion industry is not only taken seriously in India but also at several places across the world. Our fashion industry is definitely progressing in the right direction. But on any given day, when I think of the two fashion weeks in India, I consider the Delhi based Wills Lifestyle India Fashion Week (WLIFW) as a more serious affair than the Lakme India Fashion Week (LIFW). This is because WLIFW is not only more global in terms of the buyers who come from across the world, but also in terms of the models, press and media coverage. However, LIFW is mainly for Mumbai based designers. While I prefer WLIFW over LIFW, I have a reason to back it up with. It is because every designer who is pursuing fashion seriously and is considering international parameters is a part of this fashion week. All those who participate in WLIFW are taken seriously by the media as well. For instance, people like Manish Arora and many other famous designers participate along with me.

I don’t know about LIFW but WLIFW is continuously evolving. In fact, it is evolving as a ‘buyers’ first’ kind of market place. After considering feedback from the buyers, ‘affordable lines’ are the focus of most of the collections these days. We create designs as per their requirements. On several occasions, these requirements can be stated overtly by the buyer and many a times, I keep certain inherent requirements of their culture and climate in mind too. WLIFW is moving ahead and will reach greater heights sooner than we can imagine. Not that it hasn’t already!”

Swati Hora and Gauri Pratap Singh

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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