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What’s your India strategy?
We have a bag full of ideas, but we will look at the market closely. After Delhi, we are contemplating to build centres in high-potential regions such as Mumbai, Bangalore, Hyderabad, and so on.
Is Porsche planning an assembling plant in India?
We do not intend to produce or assemble Porsches here. These coveted cars are known for and expected by consumers to be ‘Made in Germany’.
As compared to China, how has the Indian market matured for Porsche?
There is an evident change in the Indian market. However, what is different in the Chinese scenario is that the Chinese are making things overnight and there is tremendous wealth created there. Nevertheless, India too is a high potential market, just like China, but things do not move as fast here as we might expect it to be.
About prospective launch of track speck Porsches?
Specialised cars like the Porsche 911 GT3 & GT3 RS are not the first car of the prospective customer. These cars are specifically used and most certainly are not meant to be driven every day because they are hard set. But the market for such cars in India will also grow in the near future.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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