Kyamovie, Kyamatch, Kyazoonga

Neetu Bhatia, Co-founder, Kyazoonga.com talks about her vision to make Kyazoonga.com a one-stop shop for ticketing solutions...

4Ps B&M: Online ticketing for sporting events is a novel concept in India. How did the idea click for you?
NB: It all began in the summer of 2006. When my brother and I wanted to go for a movie, we realised that there was not a single place where we could check out show timings and whether tickets were available or sold out. We checked with movie theaters to find out if their technical systems could be integrated with a single platform, and before we knew it, we were tying up with all cinema theater chains in the country. We began ticketing cricket once we received the first round of funding. We started with movies first as it is a year round phenomena whereas cricket is seasonal and it is only when team India is playing at home ground that one can see some frenzy. November 2007 was when we first sold online tickets for the India-Pakistan finals in Jaipur.

4Ps B&M: So do movie tickets net in more moolah or are cricketing events more lucrative?
NB: It depends on what we are selling – whether it is sports ticket that we are selling, is it cricket or some other sport. It depends upon the marketability and selling ability of a particular event. Our business model depends a lot upon the demographics and the city where the event is taking place. For instance, Mumbai has a very different buying culture than Delhi. While a customer pays because of the convenience he’s getting; the client pays because of the platform that we provide to sell his offering. So the business model varies for clients, events and situations.

4Ps B&M: What about competition from other ticketing portals like Bookmyshow.com? How do you convince customers to book with you instead?
NB: We’ve seen many competitors come and go in this market. There are very few companies around the world that are able to offer good centralised ticketing platform and can simplify complex problems. We’re not just selling tickets through our online channel, but also through retail stores where people can pay cash and buy tickets. And this is where we’ve differentiated ourselves from our competitors as in retail outlets, the customer does not has to worry about not having a debit or credit card like in the case of online transactions. Currently, we’ve 250 retail outlets and with the kind of strategic partnerships we are looking, we should be over 1,000 by the end of this year.

4Ps B&M: How has been the ticketing response to the recently concluded Hero Honda Cup?
NB: The response has been nothing less than phenomenal. We witnessed one of the largest stadiums in the country, in Mumbai, completely sold out, though it’s unfortunate that the rain wiped out the match. For the Mohali match, we were only selling high value tickets and we’ve seen encouraging response there too.

4Ps B&M: You had the online ticketing rights for IPL 2. Are you bidding for the 2010 Common Wealth Games?
NB: We’re the only sports ticketing company in the country. Everything and anything related to sports is always on our radar and Common Wealth Games are no exception. Our objective is to satisfy all needs of the Indian customer pertaining to sports and entertainment. We’ve recently tied up with a leading amusement park of the country and are also adding adventure sports like sailing in our portfolio. The idea is not just to provide convenient tickets but also to offer value added content to the customer so that we become a one-stop shop for them.

Surbhi Chawla

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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The real licensed Reality TV!

Despite some great original formats, licensing of Indian TV content is negligible. If Bollywood has got global acceptance, what stops home-made reality TV?

4Ps B&M: Do you think original Indian television show formats have the potential to be licensed outside India?
AP: Yes. It is the classic parallel of asking why Indian/ Bollywood films don’t crossover. Here we’re purely talking about the format or story/ characters. Indians have always been great storytellers from time immemorial; take our mythological tales, for instance. So therefore, yes, some of our shows do possess great potential to be licensed out to other countries.

4Ps B&M: … but of course, there must definitely be certain type or categories of shows that have the scope to be licensed out?
AP: Shows that have stories with universal appeal, with characters, emotions that people identify with, fit the bill. Again, certain shows could appeal in certain places, based on similarity of audience profiles, for example in Pakistan. But our soaps could even do well in a place like Brazil. Interestingly, there are times when you could find a connect even in the most unlikely places; look at Mithun & Raj Kapoor’s films becoming a hit in Russia or for that matter Rajnikant in Japan!

4Ps B&M: And how about the scope for licensing of Indian fiction shows to global markets?
AP: I believe the scope for Indian fiction shows being licensed is immense in certain global markets. However, someone needs to pick them up and market them aggressively.

4Ps B&M: Why is it that despite having some very interesting TV show formats in place, licensing them out to global markets has not yet become a regular practice in India?
AP: Well, the focus hasn’t moved sufficiently to alternative revenue streams. For example, Bollywood, in the past, focussed only on the Indian box-office. Then, with a few hits, not just within the South Asian diaspora, but amongst others across the world, they realised the potential of earning more money, and then they started chasing an ‘NRI’ and other content consumers. Same is the case with television shows… Some of it may also be a function of rights. Most cases show that the rights are taken over by the broadcaster. And a lot of them have global footprints, eg. Zee and even MTV India beam (that reaches out goes out to several markets like Pakistan, Sri Lanka, Australia, New Zealand, US, parts of UAE and Maldives) and Star... It is monetised through advertising/ subscriptions. But internationally, a lot of the production houses retain rights and then the format holder(s) exploits these through all other sources possible.

4Ps B&M: What needs to be done to encourage the licensing out of original Indian TV formats?
AP: Ease of registration of formats, supporting and facilitating the same through forums at Cannes are a few important steps that will encourage the licensing out of Indian shows. More so, greater consideration should be given to organising more intra-industry events, trade fairs, etc…
For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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The movers...

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l Punit Goenka, currently serving as Whole-time Director & CEO of Zee Entertainment Enterprises Limited (ZEEL) has been appointed MD of the company w.e.f January 2010. The announcement follows the demerger of regional entertainment vertical of Zee New Ltd. (ZNL) to ZEEL. Post-demerger, ZNL’s six regional channels viz. Zee Kannada, Zee Marathi, Zee Bangla, Zee Telugu, Zee Talkies and Zee Cinemalu will come directly under Zeel from January 2010.

l Tarun Das, Chief Mentor, Confederation of Indian Industry (CII) retired on Novmber 3. Das was the Chief Mentor of CII from 2004-2009 and was the Director General of CII from 1974-2004.

l Hyundai Motor India Ltd. (HMIL)has announced the transfer of its current MD & CEO, H. S. Lheem to its Headquarters in Seoul, South Korea. The transfer will be effective from November 5, 2009. Lheem will be succeeded by H. W. Park, current Senior Executive Director, Administration & CFO, HMIL.

l Dr. Amrita Patel, Chairman, National Dairy Development Board (NDDB) has agreed to join the Board of Trustees of the International Food Policy Research Institute (IFPRI).

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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UNITED IN FEAR

The Mumbai Terror Attacks

The ultimate marketing lesson for a political party in search of a decisive voter endorsement is simple: do not milk the traumatic power of terror attacks to score political brownie points. Terror creates fear, no doubt; but it also unites citizens in an unprecedented manner. For decades to come (or unless a bigger attack happens in future), 26/11 will remain etched in the Indian memory as the equivalent of the 9/11 attack that shook America and convulsed the world. Assembly Elections in many states including Rajasthan & Delhi were scheduled around that time. And in what turned out to be a marketing blunder, the BJP took out full page ads in newspapers asking citizens to vote for a party that could protect them from such attacks. The citizens voted no doubt, but not for the BJP and gave a ringing endorsement to the Congress in Delhi & Rajasthan. Reason: voters found that the product attribute of BJP was definitely not superior to that of the Congress when it came to tackling terror attacks. And it found the ‘fear and hate’ inducing ads distasteful. Of course, there have been occasions when playing on fear has worked – as the Congress did successfully after the assassination of Indira Gandhi in 1984. Has the Indian consumer evolved?!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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We believe in fast and unhindered access to our voice & data services

IIPM: An intriguing story of growth and envy

Vsevolod Rozanov
President & CEO, SSTL

And to succeed in this strategy, MTS is in fact collaborating with handset makers for more affordable data capable phones. It’s even considering to offer exclusive and subsidised handsets in India much like the global market.

Another thing that works in favour of this service provider is that Open Market Handsets (OMH) have been recently given a green signal in the country, which means that CDMA subscribers would now have a greater choice when it comes to purchase a handset. Though Lenny does not deny this opportunity, but he points out that even with the introduction of OMH in the country, existing customers will have to buy in a new phone to avail MTS services. However, to address the problem there will soon be handsets in India that would be technology agnostic, making it simpler for the subscriber to shift whenever he desires even without changing his/her handset.

No doubt, in the recent past we have seen many new players, be it RCOM’s GSM foray, Aircel or even Tata DOCOMO entering the Indian telecom market, but they all have harped on the low pricing strategy, freebies, et al, and nothing else. Even MTS seems to be going the same way as of now. Though the company has been ranked as number one or two by TRAI in terms of network service in various circles in which it currently operates in, but if MTS wants to make a mark for itself in the Indian market, it will have to work more towards creating a differentiating factor (which somehow seems missing at the moment) and that too before it’s too late.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

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