UNITED IN FEAR

The Mumbai Terror Attacks

The ultimate marketing lesson for a political party in search of a decisive voter endorsement is simple: do not milk the traumatic power of terror attacks to score political brownie points. Terror creates fear, no doubt; but it also unites citizens in an unprecedented manner. For decades to come (or unless a bigger attack happens in future), 26/11 will remain etched in the Indian memory as the equivalent of the 9/11 attack that shook America and convulsed the world. Assembly Elections in many states including Rajasthan & Delhi were scheduled around that time. And in what turned out to be a marketing blunder, the BJP took out full page ads in newspapers asking citizens to vote for a party that could protect them from such attacks. The citizens voted no doubt, but not for the BJP and gave a ringing endorsement to the Congress in Delhi & Rajasthan. Reason: voters found that the product attribute of BJP was definitely not superior to that of the Congress when it came to tackling terror attacks. And it found the ‘fear and hate’ inducing ads distasteful. Of course, there have been occasions when playing on fear has worked – as the Congress did successfully after the assassination of Indira Gandhi in 1984. Has the Indian consumer evolved?!

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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We believe in fast and unhindered access to our voice & data services

IIPM: An intriguing story of growth and envy

Vsevolod Rozanov
President & CEO, SSTL

And to succeed in this strategy, MTS is in fact collaborating with handset makers for more affordable data capable phones. It’s even considering to offer exclusive and subsidised handsets in India much like the global market.

Another thing that works in favour of this service provider is that Open Market Handsets (OMH) have been recently given a green signal in the country, which means that CDMA subscribers would now have a greater choice when it comes to purchase a handset. Though Lenny does not deny this opportunity, but he points out that even with the introduction of OMH in the country, existing customers will have to buy in a new phone to avail MTS services. However, to address the problem there will soon be handsets in India that would be technology agnostic, making it simpler for the subscriber to shift whenever he desires even without changing his/her handset.

No doubt, in the recent past we have seen many new players, be it RCOM’s GSM foray, Aircel or even Tata DOCOMO entering the Indian telecom market, but they all have harped on the low pricing strategy, freebies, et al, and nothing else. Even MTS seems to be going the same way as of now. Though the company has been ranked as number one or two by TRAI in terms of network service in various circles in which it currently operates in, but if MTS wants to make a mark for itself in the Indian market, it will have to work more towards creating a differentiating factor (which somehow seems missing at the moment) and that too before it’s too late.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

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Burn‘s’ing desire!

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It seems that Ursula Burns, (the 30-year veteran at Xerox who just took over as its CEO in July this year), is acting boldly to change Xerox’s stodgy image. Well, Xerox has just agreed to buy Affiliated Computer Services (ACS) for a whopping $5.75 billion. No doubt, it’s a smart move from Xerox as the combination will result in $400 million of annual synergies, but then, the moot question is will the deal finally take it away from its age-old image of being just a printer company? “We’re creating a new class of solution provider,” Burns said in a statement. No doubt, the move is a big bet to transform Xerox into a $22 billion business that does everything – from collecting tolls and installing systems to retooling business processes and information technology outsourcing. And who knows ACS may prove to be Burns’ most radiant strike in her new role as CEO!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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For Exclusive Footage by Sunday Indian Click Here

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4Ps B&M: If you were reborn, who would you like to be born as?
TT: If I ever get a chance to choose who I can be reborn as, I would like to be born again as myself but with the wisdom I have today.

4Ps B&M: One thing you can’t resist?
TT: Definitely a good scotch.

4Ps B&M: If you were invisible for a day, what would you like to do?
TT: I will go to my office, simply sit there and watch what exactly happens in my absence.

4Ps B&M: What puts you off?
TT: Arrogance and Hypocrisy. I cannot stand it.

4Ps B&M: The perfect festival outfit?
TT: Definitely not a bikini (laughs). If it’s a festival, I prefer to keep it simple and ethnic. However, as a general rule, anything that you are comfortable in, is the perfect dress for any occasion (smiles).

4Ps B&M: Your most cherished childhood memory?
TT: It’s a Diwali memory. I still remember when I was a kid, my grandfather used to get a huge tokri (basket) full of crackers for all of us. And we used to wait for the festival season all year long. I cherish those times.

4Ps B&M: The person you miss the most during a festival?
TT: My mother. I remember when my mother was alive, she used to run around during festivals decorating the house, making various arrangements and ensuring everything was in place.

4Ps B&M: Fashion today...
TT: ...has moved much beyond just east or west and today’s customer is much more concerned about the colour contrast. But I think one should not be so fussy about colour matching and contrasts. For me fashion is what you are confident in carrying yourself. But yes, you should know the right dressing for right occasion.

Angshuman Paul

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

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Alok Bharadwaj,
Sr. Vice-President, Canon India
“The best thing innovation has produced is Microsoft. while executing my leadership & management roles, communication, analytics & engagement become very critical & the tools I employ become a mix of my skills & Microsoft’s technology. i Can’t imagine living without such technologies. The most interesting part is that while experiencing MS tools, I find them integrated in their next ‘futuristic’ version. It is as if Microsoft’s R&D staff are listening to my prayers. What an impact their Office 2007 powerpoint has created in my presentations. Microsoft is almost like a part of us. I call it the ‘sixth sense of human body...”

C. S. Rao,
MD, Intel-WiMax Program Office, South Asia & Middle-East
“Simply stated, I, an indian cannot even think of leading an active personal, social and business life without Microsoft. I mean, how can one imagine life with no access to the world on my most habituated way of accessing the web over Microsoft’s Internet Explorer? The fact that I will not be able to generate any document without the Microsoft Word, or that I will lose the opportunity to use MS Excel for any kind of financial analysis or the outlook to send emails, just sounds like I will be pushed back to some age of the dinosaurs. If I lose access to MS’ calendar,, then I would be out-of-sync with my usual present self. I guess, we in India have become conditioned in that fashion. if the PC for indians is about the body-self, then the soul surely becomes Microsoft!”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

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